News Coverage

Title: Meet AI chatbot Riya at The Media Ant — redefining customer interactions through innovation
Published date: 15 October 2025
Summary: As featured by Reuters, The Media Ant’s AI chatbot “Riya” (formerly “Neha”) demonstrates how the company is integrating artificial intelligence to enhance customer interactions and streamline campaign support. The initiative reflects TMA’s commitment to using technology to simplify and scale marketing experiences for brands.
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Title: Godrej Properties Limited (GPL) executes Time Square OOH campaign with The Media Ant
Published date: 28 January 2025
Summary: The Media Ant executed a landmark campaign for Godrej Properties, securing a 10-minute roadblock on New York’s Times Square digital screen and supporting placements at Madison Square to build global awareness for the brand’s project launch.
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Title: SMBs contributes to 60–70% of our business: Mukesh Agrawal, The Media Ant
Published date: 11 June 2024
Summary: The Media Ant's Co-Founder and COO, Mukesh Agrawal talks about how small and medium-sized businesses form the backbone of its business model, contributing around 60-70% of overall activity. The platform remains committed to serving advertisers of every size by combining tech-led tools with hands-on guidance.
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Title: The Media Ant leverages print and influencer marketing for Keya Foods
Published date: 06 November 2024
Summary: The Media Ant combined print media and influencer partnerships to amplify Keya Foods’ seasoning brand visibility, using a campaign that showcased everyday cooking moments and digital-offline linkages.
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Title: “While the initial idea came from founders, it was the team that took it to next level” — Samir Chaudhary, The Media Ant
Published date: 26 October 2024
Summary: This updated version of a story first written in The Media Ant’s early days revisits how the company was formed. It traces its journey from identifying a gap in media discovery for small businesses to building a robust platform that now lists thousands of advertising options across channels. The piece also reflects on how the founders’ vision evolved into a product-driven company powered by its team’s execution and innovation.
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Title: The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH campaign
Published date: 1 March 2024
Summary: The Media Ant partnered with The Sleep Company to run a targeted Out-of-Home campaign across Delhi and Bengaluru, placing high-impact visuals in highways and transit hubs aimed at 25-50 year-olds. The campaign spotlighted the brand’s SmartGRID mattresses and in-store offers to drive footfall and brand visibility.
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Title: The Media Ant draws up a future technological roadmap to shape the ad landscape
Published date: 21 June 2024
Summary: As adtech reshapes the future of advertising, The Media Ant stands at the forefront of this shift. Evolving from a traditional agency to a leading adtech platform, it is building a tech-driven roadmap that unifies media discovery, planning, and execution through AI-powered tools and a vast media database.
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Title: The Media Ant drives success for Suta with multi-channel marketing campaign across major Indian cities
Published date: 17 September 2024
Summary: The Media Ant executed a multi-channel campaign for Suta, deploying outdoor, radio, newspaper inserts and mobile vans across ten+ cities to boost store footfall and brand awareness among women aged 18-45.
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Title: The Media Ant successfully executes Pan-India OOH campaign for Classplus Ed-Tech
Published date: 24 September 2024
Summary: The Media Ant partnered with Classplus to deliver a nationwide OOH campaign across 16 key Indian cities, celebrating teachers and driving brand awareness ahead of Teachers’ Day.
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Title: The Media Ant executes comprehensive BTL campaign for Yakult’s new Yakult Light Mango Flavour
Published date: 27 August 2024
Summary: The Media Ant deployed a wide-reach BTL campaign for Yakult’s new mango variant, leveraging bus and metro branding across key cities like Mumbai, Delhi, Bengaluru and Gurugram to introduce the product into everyday commuter environments.
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Title: The Media Ant appoints Abhishek Mukherjee as Chief Business Officer
Published date: 08 November 2022
Summary: The Media Ant has strengthened its leadership team with the appointment of Abhishek Mukherjee as Chief Business Officer. With his expertise in scaling D2C brands and driving growth strategies, he is set to enhance The Media Ant’s mission of building a more data-driven and efficient media planning ecosystem.
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Title: PETA India’s campaign promoting stray animal adoption executed by The Media Ant
Published date: 07 September 2021
Summary: Executed by The Media Ant, PETA India’s outdoor campaign ran across six major cities, urging people to adopt stray animals. Featuring regional languages and prominent hoarding placements, the campaign aimed to create emotional impact and drive awareness at scale.
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Title: Charcoal Eats’ new appetizing campaign executed with The Media Ant
Published date: 21 December 2020
Summary: The Media Ant partnered with Charcoal Eats to launch a month-long outdoor campaign in Thane, selecting premium large-format sites and an eye-catching installation to boost brand visibility and footfall.
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Title: PETA India rolls out OOH campaign by The Media Ant to promote veganism
Published date: 4 November 2020
Summary: The campaign, executed by The Media Ant in multiple cities, urges consumers to choose leather- and wool-free fashion during World Vegan Month and creates visibility for non-traditional ad media options.
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Title: ‘Animals are no less’ communicates PETA India in their campaign by The Media Ant
Published date: 18 November 2019
Summary: Over a two-month period, the campaign rolled out powerful outdoor messaging in major Indian metros in partnership with The Media Ant, spotlighting species-ism and urging the public to recognize animals’ lives as intrinsically worthy.
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Title: The Media Ant Aims To Be The Virtual Marketing Manager For Marketers
Published date: 28 September 2015
Summary: The Media Ant’s goal is to make media planning more efficient and transparent for advertisers. The platform allows users to explore, compare, and book media options across categories like print, radio, outdoor, and digital — eliminating the need for multiple intermediaries. It also highlights how The Media Ant uses technology to bring structure to a largely unorganised advertising space in India.
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Title: The Media Ant wants to be a media discovery platform
Published date: 26 March 2014
Summary: The Media Ant aims to become a comprehensive media discovery platform, following a website revamp that expanded its listings and introduced new tools to help advertisers find media options more efficiently.
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Title: Want to advertise in a bar? In a plane? The Media Ant creates a marketplace
Published date: 09 May 2013
Summary: The story traces The Media Ant’s journey from its early challenges to becoming a growing marketplace that connects advertisers with unique and underused ad spaces. It highlights the company’s vision to organize the advertising ecosystem and make media access simpler for small and medium businesses.
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Title: The Media Ant: The one stop shop for information on non traditional media platforms
Published date: 22 November 2012
Summary: The Media Ant is introduced as a platform that simplifies access to non traditional advertising options, helping brands and small businesses discover media rates and plan campaigns across diverse media channels with transparency and ease.
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