AirAsia Drives Awareness and Consideration for Australia Through Multi City OOH Campaign, Executed by The Media Ant
FOR IMMEDIATE RELEASE
AirAsia Promotes Australia as a Premium Travel Destination Through Multi City OOH Led Campaign, Executed by The Media Ant
Bangalore, India – November 2025
AirAsia has launched a multi city brand campaign in partnership with The Media Ant to promote Australia as a preferred international travel destination. The campaign focuses on driving awareness and consideration among affluent and upper middle class audiences who are actively flying or have the potential to travel to Australia.
The objective of the campaign is to strengthen destination interest for key Australian cities including Melbourne, Sydney, Perth, and Darwin, positioning them as accessible and attractive options for Indian travellers seeking international experiences.
The campaign is being executed across major Indian markets including Amritsar, Kochi, Delhi, Ahmedabad, Kolkata, Thiruvananthapuram, Chennai, Hyderabad, and Bangalore. These cities were selected based on their strong outbound travel potential and relevance to the target audience.
To achieve high visibility and sustained recall, the campaign adopts an out of home led approach, supported by digital channels to extend reach across multiple touchpoints. Prominent OOH placements, particularly in Delhi over an extended period, ensure consistent exposure among urban commuters and premium audiences. The broader media mix includes Connected TV, OTT platforms, and affiliate led display advertising to reinforce consideration during active travel planning moments.
The integrated media strategy is designed to balance scale with contextual relevance, allowing AirAsia to engage travellers across physical and digital environments. Early indicators suggest strong visibility across priority markets, supporting the campaign’s objective of keeping Australia top of mind during the peak travel decision window.
Speaking on the execution, a spokesperson from The Media Ant said,
“Travel marketing benefits greatly from a presence across high attention environments. For AirAsia, this campaign brings together impactful out of home placements and targeted digital channels to build awareness and consideration for Australia across key Indian cities.”
About AirAsia
AirAsia is a leading international airline offering affordable and accessible air travel across a wide network of destinations. The brand continues to focus on connecting travellers to global destinations through efficient routes and customer focused travel experiences.
Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com
