BGauss Electric Scooter Drives High-Impact Visibility Through Bigg Boss Tamil with The Media Ant

Vaishali Tripathi

13 Jan 2026 — 2 min read

FOR IMMEDIATE RELEASE

The campaign leveraged in-show brand integrations, TV elements, and digital amplification to maximize reach and engagement across Tamil Nadu.

Bengaluru, India – January 2026

BGauss Electric Scooter, in collaboration with The Media Ant, executed a six-week brand awareness campaign on Bigg Boss Tamil, one of India’s most-watched reality show. The campaign demonstrated how high-impact properties can be used as content, not just media, effectively turning show contestants into brand ambassadors.

As part of an in-show task, contestants were divided into teams to pitch the BGauss scooter, explaining its features, benefits, and use cases in their own words. This approach created authentic engagement and allowed the brand to be seamlessly integrated into the show, generating high reach, attention, and rapid scale.

Campaign Snapshot:

Duration: 6 weeks across TV and Digital
Platforms: Star Vijay and JioStar
Sponsorship: Bigg Boss Tamil Co-Powered sponsorship with in-show integrations
Execution: Integrated logo units, aston bands on TV; digital amplification through JioHotstar video inventory, brand slates, and platform associations

The campaign’s success hinged on a well-planned media strategy. Choosing the right impact property was only half the job—the integration design, platform stitching, and content storytelling were critical in turning presence into meaningful impact and scale.

Speaking on the campaign, a spokesperson from The Media Ant said,
“Impact properties like Bigg Boss Tamil work best when the brand is woven into the content, not just placed around it. For BGauss, this approach allowed us to combine high reach, high attention, and strong engagement in one seamless campaign.”

About BGauss Electric Scooter
BGauss is a leading electric scooter brand committed to sustainable mobility solutions, combining innovative design with performance and convenience for urban commuters.

Campaign Execution Images

Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com

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