CoinSwitch Engages Gujarat Through Innovative Peel Off Print Campaign with The Media Ant
FOR IMMEDIATE RELEASE
The Gujarat focused print campaign leveraged an interactive peel off format in ET Ahmedabad to drive high engagement and reinforce CoinSwitch’s message on financial security.
Bangalore, India December 2025
CoinSwitch, in collaboration with The Media Ant, executed a Gujarat first print innovation campaign in ET Ahmedabad, featuring brand ambassador Malhar Thakkar. Designed to connect with audiences in their own cultural and linguistic context, the campaign demonstrated how regional relevance and creative media execution can drive stronger brand resonance.
When speaking to Gujarat about money, the campaign took a clear insight led approach by speaking Gujarati first. The objective was to build brand awareness and consideration by anchoring CoinSwitch’s core message around financial security in a format that felt familiar, engaging, and locally rooted.
At the heart of the execution was an interactive peel off print format, an innovation that encouraged readers to physically engage with the ad. As audiences interacted with the peel off layer, the campaign brought to life CoinSwitch’s message of “Different generations, different methods, same goal financial security.” The format effectively showcased how financial approaches may vary across age groups, while the end objective remains the same.
By combining a trusted publication like ET Ahmedabad with a tactile and interactive creative format, the campaign stood out in a traditionally cluttered print environment. The innovation reinforced the idea that print continues to evolve and can still surprise audiences when used strategically.
Working closely with the CoinSwitch team, The Media Ant designed the execution to ensure the medium amplified the message rather than merely carrying it. The use of a high engagement print innovation helped CoinSwitch connect meaningfully with Gujarat’s audience while strengthening recall and consideration.
Speaking on the campaign execution, a spokesperson from The Media Ant said,
“This campaign shows how regional insights paired with the right media innovation can significantly elevate brand storytelling. By using an interactive print format and speaking the audience’s language, CoinSwitch was able to make its message both engaging and memorable.”
The campaign reinforces the power of regional first media strategies, proving that thoughtful print innovation can play a critical role in driving attention, engagement, and relevance for financial brands.
About CoinSwitch
CoinSwitch is one of India’s leading crypto and digital asset platforms, helping millions of users invest, trade, and manage their crypto portfolios with a focus on simplicity, transparency, and security.
Campaign Creatives-
Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com
