Comic Con India Executes High-Impact Brand Awareness Through Delhi Metro Train Branding Campaign with The Media Ant
FOR IMMEDIATE RELEASE
The 10 day campaign was executed with The Media Ant and leveraged full train and coach branding across key Delhi Metro lines to maximise mass urban visibility
New Delhi, India – December 2025
Comic Con India executed a large scale brand awareness campaign through Delhi Metro train branding, in partnership with The Media Ant, leveraging high footfall transit media to strengthen visibility among urban commuters in the national capital. The campaign was live for 10 days and focused on delivering sustained exposure across two of Delhi Metro’s busiest corridors.
As part of the execution, Comic Con India deployed a full train branding on the Yellow Line, one of the most heavily travelled routes in the Delhi Metro network. In addition, the campaign included coach branding on the Blue Line, further expanding reach across key residential and commercial zones in the city.
The integrated metro branding strategy ensured continuous exposure throughout the day, enabling the brand to engage commuters during peak and non peak travel hours. With a combined estimated reach of over 4 lakh impressions, the campaign successfully positioned Comic Con India at scale within Delhi’s daily transit ecosystem.
Speaking on the campaign execution, a spokesperson from The Media Ant said,
“Delhi Metro train branding offers unmatched visibility for brands aiming to build top of mind awareness at scale. For Comic Con India, this execution ensured repeated, high frequency exposure across strategic routes, making it a strong fit for a brand awareness objective.”
The campaign utilized Delhi Metro train branding as the primary platform, combining full train and single coach executions to balance impact and coverage across multiple lines.
About Comic Con India
Comic Con India is one of the country’s leading pop culture events, bringing together fans of comics, movies, gaming, anime, and cosplay through immersive on ground experiences across major cities.
Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com
