Crex Drives Pan-India Awareness Through High-Impact WPL 2026 Campaign with The Media Ant

Vaishali Tripathi

23 Jan 2026 — 2 min read

FOR IMMEDIATE RELEASE

The campaign leveraged high-frequency in-show integrations, static assets, and video to establish Crex as a go-to platform for cricket stats, stories, and updates.

Bengaluru– January 2026

Crex, in collaboration with The Media Ant, executed a pan-India campaign to build awareness for its platform, which provides cricket enthusiasts with real-time stats, stories, and updates. The campaign strategically aligned with the Women’s Premier League (WPL) 2026, featuring brand ambassador Harmanpreet Kaur, to maximize relevance and engagement among cricket fans nationwide.

The media execution combined a mix of static assets such as L bands and aston bands, along with high-impact video formats across multiple channels. On digital, the campaign leveraged Jio Hotstar, utilizing HH and Connected TV (CTV) placements, as well as Super 6 Inventory and video ads, ensuring high frequency exposure to cricket audiences during the WPL season.

By integrating Crex within premium content moments and across high-visibility touchpoints, the campaign successfully positioned the platform as a trusted destination for cricket enthusiasts seeking insights, updates, and in-depth stories from the game. The use of Harmanpreet Kaur as the brand ambassador added credibility and relatability, reinforcing Crex’s association with the sport and its community.

Speaking on the campaign, a spokesperson from The Media Ant said,
“Aligning Crex with WPL 2026 allowed us to place the brand at the heart of cricket conversations across India. By combining static, in-show, and digital video assets, we ensured that fans not only saw the platform but engaged with it meaningfully, driving awareness and affinity at scale.”

The campaign demonstrates the power of strategic media planning, blending high-reach placements with contextual relevance to deliver maximum impact for sports-focused platforms like Crex.

About Crex
Crex is a cricket-focused digital platform that provides fans with live scores, detailed statistics, match stories, and real-time updates, helping them stay connected to the game across formats and tournaments.

Campaign Creatives-

Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com

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