Kissht and The Media Ant Drive Pan India Brand Awareness Through ODI and T20 Cricket Advertising During Australia vs India Series
FOR IMMEDIATE RELEASE
The campaign leveraged live match integrations and digital video placements across both ODI and T20 formats to build trust and scale visibility ahead of Kissht’s IPO phase
Bangalore, India – December 2025
Kissht executed a large scale brand awareness campaign in partnership with The Media Ant, leveraging live cricket advertising across both ODI and T20 matches during the Australia vs India bilateral series to drive high impact visibility and trust at a national level.
The objective of the campaign was to build brand awareness for Kissht and amplify the presence of Sachin Tendulkar as the brand ambassador, while strengthening consumer trust in the lead up to the brand’s IPO phase. The campaign was designed to ensure sustained recall by associating Kissht with premium, high attention sporting environments.
The campaign delivered pan India coverage with a focus on top metro markets, excluding eastern regions, ensuring strong visibility among priority urban audiences. The target audience included men aged 25 to 45 from mid income households, aligned with Kissht’s core lending consumer base.
To maximise reach and frequency, the campaign utilised live television and digital video advertising, with mid roll and in show placements across both ODI and T20 matches. High impact formats such as Aston bands, L bands, and contextual in match moments were used to reinforce brand presence during peak viewership windows.
The multi match execution across ODI and T20 formats enabled Kissht to maintain consistent visibility over an extended period, benefiting from repeated exposure during live cricket moments with high emotional engagement. The strategy ensured that the brand remained top of mind across matches rather than being limited to a single format or fixture.
The campaign delivered strong scale and efficiency, achieving over 700 million impressions, an estimated unique reach of 70 million, and an overall frequency of 10 plus, outperforming planned delivery benchmarks. Brand lift studies indicated a significant uplift in awareness, particularly among younger audiences within the target group, along with a noticeable increase in brand search and app store engagement.
Speaking on the execution, a spokesperson from The Media Ant said,
“By executing across both ODI and T20 formats, this campaign ensured uninterrupted presence for Kissht during a high attention cricketing window. The consistent exposure across matches helped build trust, recall, and momentum at scale.”
The campaign highlighted the effectiveness of multi format cricket advertising, demonstrating how sustained presence across ODIs and T20s can drive meaningful brand awareness outcomes for digital first financial brands.
About Kissht
Kissht is a digital lending platform offering fast and accessible credit solutions to consumers across India. The brand focuses on enabling convenient, transparent, and technology led financial services.
Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com
