Klaw Snacks Builds Strong On Ground Visibility Across Metro Cities Through Experiential BTL Campaign with The Media Ant
FOR IMMEDIATE RELEASE
The multi city campaign focused on driving real world awareness and product trials for Klaw’s Supergrain Puffs through high impact on ground activations.
Bengaluru, India – February, 2026
Klaw Snacks, a brand from Shivanika Foods Private Limited, executed a large scale on ground brand awareness campaign across Mumbai, Bengaluru, and Delhi in collaboration with The Media Ant. The campaign was designed to create strong visibility for the brand while enabling direct product experience among young urban consumers.
The objective of the campaign was to build awareness for Klaw Snacks in key metro markets by meeting audiences where they spend their everyday time. With a clear focus on college students and young working professionals, the strategy prioritized accessibility, visibility, and sampling over screen based messaging alone.
At the heart of the execution was a BTL led approach that brought the brand into high footfall, real life environments. Digital mobile vans were deployed across busy city zones to create moving visibility and attract attention in everyday public spaces. This was complemented by apartment sampling initiatives that allowed consumers to taste and experience Klaw’s Supergrain Puffs firsthand.
By combining mobile visibility with direct product trials, the campaign ensured that awareness was built through interaction rather than passive exposure. The emphasis remained on letting consumers see, taste, and engage with the product instead of relying solely on digital communication.
Working closely with the Klaw team, The Media Ant designed the execution to ensure that every touchpoint felt fun, approachable, and rooted in daily urban life. The campaign demonstrates how snack brands can build meaningful awareness by stepping beyond screens and into real world moments that matter to their audience.
Speaking on the campaign execution, a spokesperson from The Media Ant said,
“For categories like snacks, awareness is most effective when it is experiential. This campaign was designed to let the product lead the conversation by creating moments where consumers could discover, try, and connect with the brand naturally.”
The campaign reinforces the power of on ground media in building recall and consideration, proving that physical experiences continue to play a critical role in shaping brand perception in crowded urban markets.
About Klaw Snacks
Klaw Snacks is a snack brand from Shivanika Foods Private Limited, offering Supergrain Puffs designed for today’s young, urban consumers. The brand focuses on delivering fun, accessible snacking experiences that fit seamlessly into everyday lifestyles.
Campaign Execution Images
Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com
