Meghalaya Age Limited Drives Multi-City Awareness for Autumn Festivals with The Media Ant
FOR IMMEDIATE RELEASE
The multi-city campaign was executed with The Media Ant and leveraged airport, digital, and non-traditional media to maximise visibility among urban audiences across key Indian metros of Pune, Bangalore, Hyderabad, Delhi, Kolkata, Mumbai, West Bengal
Bangalore– December 2025
Meghalaya Age Limited executed a large-scale awareness campaign to promote its Autumn Calendar of festivals, in partnership with The Media Ant, leveraging high-impact media placements to strengthen visibility among urban travelers. The campaign focused on two objectives: building awareness for the Megha Kayak Festival and 4x4 Offroad Challenge, and driving awareness plus ticket sales for the Shillong Cherry Blossom Festival and Me·Gong Festival in November.
As part of the execution, the campaign deployed airport advertising across major metro cities, supported by digital activations and non-traditional media (mall branding), creating multiple touchpoints to engage audiences and inspire travel.
The integrated multi-platform strategy ensured sustained exposure throughout the day, enabling the brand to connect with urban audiences during their daily commutes and online browsing. With combined reach across all metros, the campaign successfully positioned Meghalaya as a premier destination for adventure and cultural tourism during the autumn season.
Speaking on the campaign execution, a spokesperson from The Media Ant said,
“By combining airport, digital, and non-traditional media, Meghalaya Age Limited was able to achieve wide-reaching, high frequency visibility across multiple metros. This approach ensured strong top-of-mind awareness while also driving engagement for key ticketed events.”
The campaign utilized a blend of airport, digital, and non-traditional platforms as primary channels, ensuring both mass visibility and targeted engagement across urban metros.
About Meghalaya Age Limited
Meghalaya Age Limited is committed to promoting tourism and cultural events in Meghalaya, showcasing the state’s festivals, natural beauty, and unique experiences to audiences across India.
Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com
