Novo Nordisk Drives Premium Audience Awareness in Bangalore Through JioHotstar T20 Series | The Media Ant
FOR IMMEDIATE RELEASE
Novo Nordisk Empowers Urban Audiences in Bangalore to Take Control of Their Weight Through a CTV JioHotstar T20 Series Campaign
Bangalore, India – December 2025
Novo Nordisk has launched a digital-first, brand awareness campaign in partnership with The Media Ant, focusing on helping high-income male and female audiences in Bangalore take charge of their weight journey. The campaign leverages the India vs Australia T20 Series on JioHotstar to engage viewers with messaging that highlights science-backed support and tools for achieving weight goals while reducing health risks.
The objective of the campaign is to inspire audiences to make informed decisions about their health and wellness, positioning Novo Nordisk as a trusted partner in managing weight effectively and sustainably.
Executed across Bangalore, the campaign targets high-income male and female viewers, a key consumer segment aligned with the brand’s wellness-focused messaging.
To deliver high-impact engagement in premium viewing environments, the campaign utilizes Connected TV and OTT placements. The India vs Australia T20 Series on JioHotstar serves as the primary platform, offering high attention during live and VOD match streaming. Strategic 20-second mid-roll video placements ensure the messaging reaches viewers in a natural and engaging context. Early insights suggest the campaign has achieved a notable share of attention among the target audience, with ad frequency and reach performing strongly across key urban clusters.
Creative assets are designed to convey clear, motivating messages about taking control of one’s weight journey, supported by visually impactful storytelling. By combining broad reach with repeated exposure in premium environments, the campaign seeks to leave a lasting impression and encourage audiences to take proactive steps toward their health goals.
Speaking on the execution, a spokesperson from The Media Ant said,
“Connected TV and OTT platforms allow brands to reach premium audiences in high-attention environments. For Novo Nordisk, this campaign combines scale, storytelling, and contextual targeting to inspire audiences and drive meaningful brand awareness in Bangalore.”
About Novo Nordisk
Novo Nordisk is a global healthcare company focused on delivering innovative solutions that improve health and well-being. The brand is committed to supporting individuals on their weight and wellness journeys through accessible, science-backed tools and guidance.
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