Pick Your Trail Executes Premium OOH Campaign for Maldives Tourism Board in Bangalore with The Media Ant
FOR IMMEDIATE RELEASE
Pick Your Trail Amplifies Destination Awareness for Maldives Tourism Board Through High Impact OOH in Bangalore with The Media Ant
Bangalore, India – December 2025
Pick Your Trail has launched a month long out of home awareness campaign for the Maldives Tourism Board in partnership with The Media Ant, aimed at strengthening destination recall among urban audiences in Bangalore. The campaign leverages high visibility digital outdoor formats to position the Maldives as a premium travel destination during peak city movement hours.
The objective of the campaign is to drive awareness and consideration for the Maldives by showcasing aspirational travel imagery and reinforcing the destination’s appeal among frequent travellers and high intent urban audiences.
Executed across Bangalore, the campaign focuses on a prominent digital OOH site at Sampangi Rama Nagar, located opposite UB City, a high footfall commercial and lifestyle hub. The placement ensures strong visibility among office goers, shoppers, and premium audiences moving through one of the city’s most active zones.
To deliver consistent exposure over the campaign period, the OOH plan features short video spots played multiple times a day in non consecutive intervals across a 30 day duration. The strategy is designed to balance frequency and recall, ensuring the destination messaging remains top of mind without overwhelming viewers.
The digital LED format enables dynamic storytelling and visual impact, allowing the campaign to capture attention in real world environments while benefiting from the flexibility and clarity of digital outdoor media. Early indicators suggest sustained visibility and effective repetition across the campaign window, supporting long term destination recall.
Speaking on the execution, a spokesperson from The Media Ant said,
“Digital out of home continues to be a powerful medium for destination marketing in urban centres. For the Maldives Tourism Board, this campaign combines strategic location selection with impactful creative to deliver consistent awareness in a premium city environment like Bangalore.”
About Pick Your Trail
Pick Your Trail is a travel brand focused on creating personalised travel experiences for modern travellers. The brand works closely with tourism boards and partners to design campaigns that inspire discovery and drive destination interest.
Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com
