Reliable Diagnostics: Driving Brand Awareness Through Premium News Media with The Media Ant

Reliable Diagnostics had built its retail diagnostic business organically over the years. The next step was to build stronger brand awareness and visibility in the Delhi NCR market.

The challenge:
How do you put a growing local diagnostic brand in front of the right audience at scale, while keeping the campaign focused on awareness?

TMA’s approach:
We took the campaign to some of the most prominent news platforms in the region — TOI, NDTV, Hindustan Times and News18 — using premium banner placements to maximize visibility.

The campaign was targeted across Delhi NCR, with age and time-of-day targeting used to make the media delivery more relevant.

Campaign details:
• Platforms: TOI, NDTV, Hindustan Times, News18
• Format: Banner
• Geography: Delhi NCR
• Targeting: Age + Time of Day
• Duration: 30 days
• Primary objective: Awareness
• Secondary objective: Traffic

The result:
The campaign delivered a 0.5% CTR, along with high-engagement traffic.

What made the difference?
The strategy focused on premium placements rather than simply maximizing inventory. For a brand looking to build awareness, being visible in the right environment can matter as much as being visible at scale.

eSimify: Reaching International Travellers with a Focused Awareness Strategy

The Challenge eSimify wanted to build awareness for its product among international travellers. With a limited media budget, the challenge was to reach this specific audience without spending heavily on broad-reach inventory. The Media Ant Approach Rather than prioritising scale, we focused on audience relevance and cost efficiency. We

GO DESi's 54-Second Problem: Reach More People or Get More People to Stay?

The Challenge For its Raksha Bandhan campaign, GO DESi brought its story closer to home. The video featured its co-founders, Vinay Kothari and his sister, Raksha Kothari, sharing how they work together as siblings to build GO DESi and make it the best it can be. GO DESi wanted

How Hinduja Real Estate and TMA Used Hyperlocal Advertising to Reach Homebuyers Around the Project

For real estate brands, reaching potential buyers in the immediate catchment of a project can be more relevant than broad city-wide advertising. Hinduja Real Estate partnered with The Media Ant to use hyperlocal programmatic advertising to reach audiences living in and around its project in Bengaluru. The Challenge Hinduja

How TMA Helped Daniel Cobb Reach High-Income Indian Investors Through Cricket

Selling overseas real estate to the right audience requires more than broad targeting. For Daniel Cobb, a UK-based real estate brokerage, The Media Ant used cricket, audience data and contextual relevance to reach potential Indian investors at the right moment. The Challenge Daniel Cobb wanted to sell a property

Read more

eSimify: Reaching International Travellers with a Focused Awareness Strategy

GO DESi's 54-Second Problem: Reach More People or Get More People to Stay?

How Hinduja Real Estate and TMA Used Hyperlocal Advertising to Reach Homebuyers Around the Project

How TMA Helped Daniel Cobb Reach High-Income Indian Investors Through Cricket