Zigly Launches High Impact Outdoor Awareness Campaign Across Key Indian Cities with The Media Ant
FOR IMMEDIATE RELEASE
The multi city outdoor campaign leveraged premium bus shelters and hoardings across Hyderabad, Bengaluru, and Ahmedabad to reinforce the message that pet care is an everyday responsibility, not an occasional task.
Bangalore, India February 2026
Zigly, a tech enabled omnichannel pet care brand, in collaboration with The Media Ant, executed a large scale outdoor brand awareness campaign across Hyderabad, Bengaluru, and Ahmedabad. The campaign aimed to build mass awareness by repositioning pet care as a regular part of daily life rather than a reactive or infrequent need.
With pet ownership rising across urban India, the campaign focused on a simple but powerful insight. Pet care does not begin and end at the vet. It is a continuous, everyday commitment. The objective was to create top of mind recall for Zigly as a comprehensive pet care destination that supports pet parents beyond emergencies.
The outdoor execution spanned high visibility bus shelters and large format hoardings placed across prominent residential, commercial, and commuter heavy locations in all three cities. By embedding the brand into everyday city journeys, the campaign ensured repeated exposure and consistent messaging among urban audiences.
The creatives highlighted everyday moments of pet parenting, reinforcing Zigly’s role in enabling proactive and accessible pet care through its omnichannel ecosystem. The campaign used outdoor media to normalize regular pet care routines and build trust through scale and visibility.
Working closely with the Zigly team, The Media Ant planned and executed the campaign to maximize reach and recall across premium outdoor inventory. The focus remained on using outdoor not just for presence, but for building familiarity and relevance in a growing lifestyle category.
Speaking on the campaign execution, a spokesperson from The Media Ant said,
“This campaign reflects how outdoor media continues to be powerful for awareness led objectives, especially for emerging categories like pet care. By placing Zigly in everyday urban environments, the brand was able to reinforce its message consistently and at scale.”
The campaign demonstrates how well planned outdoor media can play a critical role in shaping perception, driving awareness, and building trust for new age consumer brands.
Campaign Details
Brand: Zigly
Objective: Brand awareness
Geography: Hyderabad, Bengaluru, Ahmedabad
Medium: Outdoor advertising
Formats: Bus shelters and hoardings
About Zigly
Zigly is a tech enabled omnichannel pet care brand focused on simplifying pet parenting in India. The brand offers an integrated ecosystem of pet products, services, and expert support, combining digital convenience with physical touchpoints. Zigly aims to make everyday pet care more accessible, proactive, and stress free for modern pet parents.
Campaign Creatives
Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com
