Zomato Executes Bengaluru Metro Ad Campaign Featuring Restaurant Partners with The Media Ant
Zomato's metro advertising campaign promoted leading restaurant partners including Leon’s, Nandhana, Paris Panini, Biryani Zest, EB, and Empire among daily commuters
Bengaluru, India – December 2025
Zomato executed a brand awareness campaign in partnership with The Media Ant, leveraging metro train wrap advertising to promote restaurant collaborations and strengthen brand visibility in Bengaluru.
The objective of the campaign was to build awareness through brand collaboration, highlighting a curated set of popular restaurant partners on the Zomato platform while reinforcing the brand’s role in enabling choice and discovery for food lovers.
The campaign was executed exclusively in Bengaluru, using metro advertising as the primary medium to engage high volume commuter traffic across the city. The train wrap format ensured repeated exposure among daily metro travellers across multiple routes and stations.
The campaign showcased restaurant partners including Leon’s, Nandhana, Paris Panini, Biryani Zest, EB, and Empire, bringing together multiple cuisines and formats within a single high impact execution. The collaborative creative approach allowed Zomato to spotlight its restaurant ecosystem rather than a single brand message.
By utilising metro train wrap advertising, the campaign delivered strong visual dominance and long dwell time, making it an effective medium for reinforcing brand recall and partner visibility in a dense urban market.
Speaking on the execution, a spokesperson from The Media Ant said,
“Metro train wraps offer unmatched visibility in high traffic urban corridors. This campaign allowed Zomato to combine brand presence with restaurant collaborations in a format that delivers both scale and continuity across Bengaluru.”
The campaign demonstrates how transit led advertising can be effectively used to drive brand collaboration awareness and partner promotion in a city with high daily commuter movement.
About Zomato
Zomato is a leading food delivery and dining platform, connecting users with restaurants and food experiences across cities in India.
Campaign Creatives- Metro Advertising
Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com
