HomeLane, Nova IVF, Ajmal, SolarSquare and Aastrika Drive Awareness Through Cinema Campaigns for Durandhar with The Media Ant
Bengaluru – March 2026
HomeLane, Nova IVF, Ajmal, SolarSquare and Aastrika partnered with The Media Ant to execute cinema advertising campaigns during the release of Durandhar, aiming to build strong brand awareness through high impact, immersive storytelling. The campaigns were rolled out across cinema screens, targeting audiences in a distraction free environment to maximize attention and recall.
The objective of the campaign was to leverage the power of cinema as a premium advertising medium, enabling brands across diverse categories to connect with audiences during a highly engaging content experience. By placing ads within theatrical screenings, the brands were able to capture viewer attention at a moment when engagement levels are at their peak.
The media execution focused on in cinema ad placements before and during movie screenings, ensuring consistent visibility across multiple show timings. The big screen format, combined with high quality audio visual output, created a strong brand presence and elevated the overall impact of each campaign.
By aligning with a major movie release, the campaigns ensured access to high footfall and diverse audience segments, making cinema an effective platform for driving top of mind awareness. The shared medium allowed each brand to benefit from the premium environment while delivering distinct messaging to viewers.
Speaking on the campaign, a spokesperson from The Media Ant said,
“Cinema remains one of the most powerful mediums for capturing undivided audience attention. By leveraging a major movie release like Durandhar, we enabled multiple brands to tap into a highly engaged audience environment, driving strong awareness and recall.”
The campaign highlights how cinema advertising continues to offer a unique combination of scale, attention and immersive storytelling for brands looking to stand out.
About HomeLane
HomeLane is a home interiors brand offering end to end design and execution solutions for modern homes.
About Nova IVF
Nova IVF is a fertility treatment provider offering advanced reproductive healthcare services across India.
About Ajmal
Ajmal is a fragrance brand known for its wide portfolio of perfumes crafted with a blend of tradition and modernity.
About SolarSquare
SolarSquare is a residential solar company focused on enabling homeowners to switch to clean energy through rooftop solar solutions.
About Aastrika
Aastrika is a healthcare focused brand offering specialized services for women’s health and wellness.
Media Contact:
The Media Ant | Email: marketing@themediaant.com | Website: themediaant.com
