Indinoor Drives MGF Mall Store Launch Through Outdoor Impact and Digital Awareness with The Media Ant
FOR IMMEDIATE RELEASE
Bengaluru – February 2026
Indinoor partnered with The Media Ant to execute an integrated outdoor and digital campaign to amplify the launch of its store at MGF Mall while scaling brand awareness across metro audiences. The campaign objective was to drive footfall for the new store through high visibility outdoor advertising and simultaneously build aspiration and brand recall among high and mid income female audiences across the top 6 metro cities.
The outdoor leg of the campaign was executed as a value led advertising burst to promote the store opening at MGF Mall. Strategic outdoor placements ensured strong local visibility around high traffic catchments, retail zones and key access roads, creating immediate awareness and driving in store visits during the launch phase.
On digital, the campaign expanded reach across the top 6 metro cities through premium video and social platforms including JioHotstar, Zee5, YouTube and Meta. The brand’s jewellery line, co created with Shanaya Kapoor, was brought to life through a storytelling led video creative designed to build emotional resonance and aspirational appeal. The awareness campaign was launched following the introduction of Shanaya as the face of the brand.
The digital targeting strategy focused exclusively on female audiences within high and mid income groups, ensuring sharper audience precision and stronger engagement. By combining hyperlocal outdoor impact for the store launch with metro cities digital distribution, the campaign created both immediate retail traction and sustained brand awareness.
Speaking on the campaign, a spokesperson from The Media Ant said,
“For Indinoor, the strategy was built around dual objectives driving immediate store footfall while strengthening aspirational positioning among affluent metro audiences. By combining localized outdoor dominance with targeted premium video storytelling, we ensured the brand achieved both performance impact and long term awareness growth.”
The campaign reflects how retail launches can be amplified through a structured mix of physical visibility and digitally targeted storytelling to accelerate brand momentum.
About Indinoor
Indinoor is a contemporary jewellery brand known for elegant designs and modern craftsmanship. With collections co created with Shanaya Kapoor, the brand blends aspirational styling with accessible luxury, catering to modern women across India.
Campaign Creatives-
One girl three party video (Under 5MB)
Media Contact:
The Media Ant | Email: marketing@themediaant.com | Website: themediaant.com
