Spinny Drives Awareness in Kochi Through Spinny Radio Sponsorship with The Media Ant
Bengaluru – March 2026
Spinny partnered with The Media Ant to execute a radio led awareness campaign in Kochi, leveraging the Spinny Radio program to connect with local audiences. The campaign aimed to strengthen brand visibility and recall through consistent audio presence in a highly engaged listening environment.
The campaign was executed over a period of four weeks on Spinny Radio, featuring 15 second ad spots along with show sponsorship and utility integrations. This approach ensured repeated brand exposure throughout the program, allowing Spinny to stay top of mind among regular listeners.
By integrating the brand within the show format, the campaign moved beyond traditional spot advertising to create a more embedded and contextual presence. The combination of sponsorship and utilities enabled Spinny to be associated with the content itself, enhancing both recall and familiarity among the audience.
With a focused geography strategy in Kochi, the campaign ensured strong local relevance and frequency, reaching listeners during their daily routines through a trusted and engaging medium.
Speaking on the campaign, a spokesperson from The Media Ant said,
“Radio continues to be a powerful medium for building consistent awareness at a city level. By leveraging show sponsorship and integrations on Spinny Radio, the campaign ensured Spinny achieved strong recall through repeated and contextual exposure.”
The campaign highlights how radio integrations can effectively drive awareness through frequency and familiarity within local markets.
About Spinny
Spinny is a full stack online car buying and selling platform that offers a seamless and transparent experience for customers, with a focus on quality, trust and convenience.
Media Contact:
The Media Ant | Email: marketing@themediaant.com | Website: themediaant.com
