Papa John’s Drives Bengaluru Store Awareness Through Targeted BTL Campaign with The Media Ant
Bengaluru – February 2026
Papa John’s partnered with The Media Ant to execute a targeted BTL marketing campaign aimed at strengthening brand awareness and driving store footfall following its reentry into the Indian market. The campaign was rolled out across Bengaluru, focusing on three key store locations Sarjapur, Hennur and Koramangala, with the objective of building strong local visibility and encouraging nearby consumers to visit the outlets.
The campaign strategy combined multiple hyperlocal BTL touchpoints including RWA digital screen branding, quick commerce platform inserts and mobile van activations. These formats were chosen to reach consumers directly within residential communities and high activity neighborhoods, ensuring the brand remained visible within close proximity to the stores.
For the Sarjapur and Hennur outlets, the campaign deployed RWA digital screen branding and quick commerce inserts (Zepto) to capture attention within residential societies and among digitally active consumers ordering online. The Koramangala store saw an expanded execution with mobile van advertising in addition to RWA branding and quick commerce inserts, allowing the brand to achieve stronger street level visibility in one of Bengaluru’s most vibrant commercial districts.
The quick commerce inserts were strategically targeted based on pin codes surrounding the store locations and consumer behavior, specifically reaching users who had placed orders exceeding Rs 1000 in the previous 30 days. This ensured the campaign focused on high intent food ordering audiences who are more likely to convert into store visitors.
Speaking on the campaign, a spokesperson from The Media Ant said,
“For Papa John’s reentry into India, the focus was on building immediate neighborhood awareness around store locations. By combining RWA visibility, targeted quick commerce inserts and mobile van activations, the campaign ensured the brand reached consumers where they live, move and order food.”
The campaign demonstrates how hyperlocal BTL strategies can effectively drive awareness and footfall for quick service restaurant brands entering competitive urban markets.
About Papa John’s
Papa John’s is a global pizza brand known for its quality ingredients and freshly made pizzas. With a presence across multiple international markets, the brand continues to expand its footprint while focusing on delivering premium pizza experiences to consumers.
Campaign Creatives-
Media Contact:
The Media Ant | Email: marketing@themediaant.com | Website: themediaant.com
