Raj Rasoi Atta Builds Regional Awareness Through Programmatic Digital Campaign with The Media Ant

For regional food brands, reaching the right households requires a media strategy that combines geographic relevance with precise audience targeting. Raj Rasoi Atta partnered with The Media Ant to address this through a digital campaign across Jharkhand and Bihar, targeting both male and female audiences aged 25 and above.

The campaign used programmatic video advertising across Facebook and Instagram, allowing Raj Rasoi Atta to reach its defined audience through two of India’s widely used social platforms. The campaign was executed on a CPM buying model, with 10-second video creatives designed to build consistent brand visibility.

Facebook and Instagram formed the core of the campaign, bringing together the reach of social media with a defined regional audience strategy. This enabled Raj Rasoi Atta to maintain a consistent digital presence across two priority markets while speaking to an adult audience relevant to its category.

The campaign reflects how regional brands can use targeted digital media to build awareness beyond traditional geographic advertising, combining the scale of social platforms with the precision of programmatic buying

About Raj Rasoi Atta

Raj Rasoi Atta is a flour brand serving consumers with atta products for everyday household consumption.

Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com

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Yamaha Builds Brand Awareness Through Non-Traditional Advertising with The Media Ant

Hinduja Holdings Builds Brand Visibility Through Apartment Digital Screens in Bengaluru with The Media Ant

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