Studex Drives Awareness Through Bus Shelter and Sports Marketing Campaign with The Media Ant
Studex, a global leader in ear piercing systems and hypoallergenic fashion stud earrings, partnered with The Media Ant to execute a pan India awareness campaign leveraging bus shelter advertising and sports marketing. The campaign aimed to strengthen brand visibility and reinforce Studex’s positioning as a premium and trusted choice across age groups.
The outdoor leg of the campaign was executed through bus shelter placements across multiple cities in India, ensuring consistent visibility in high traffic commuter zones and urban neighborhoods. These placements helped the brand maintain strong frequency and daily exposure among a wide cross section of audiences.
In parallel, the campaign leveraged sports marketing integrations to tap into high engagement environments where audience attention is strong and sustained. This enabled Studex to extend its reach into moments of heightened engagement, complementing the everyday visibility delivered through outdoor media.
By combining the scale of transit media with the engagement of sports platforms, the campaign created a balanced awareness strategy focused on both reach and recall across India. The integrated approach helped position Studex as a reliable and aspirational brand in the personal care and accessories space.
Speaking on the campaign, a spokesperson from The Media Ant said,
“By combining bus shelter visibility with sports marketing integrations, the campaign ensured Studex was present across both everyday touchpoints and high engagement moments, helping drive strong awareness and recall at a national level.”
The campaign demonstrates how integrated media strategies can help brands build sustained awareness across diverse audience environments.
About Studex
Studex is a leading global manufacturer of ear piercing systems and hypoallergenic fashion stud earrings, with over 40 years of expertise. Known for its commitment to quality and safety, Studex offers medical grade products that meet or exceed U.S. Food & Drug Administration standards. The brand continues to innovate with a wide range of designs and advanced manufacturing capabilities, serving customers across global markets.
Campaign Creatives
Media Contact:
The Media Ant | Email: marketing@themediaant.com | Website: themediaant.com
About Studex
Studex is a leading global manufacturer of ear piercing systems and hypoallergenic fashion stud earrings, with over 40 years of expertise. Known for its commitment to quality and safety, Studex offers medical grade products that meet or exceed U.S. Food & Drug Administration standards. The brand continues to innovate with a wide range of designs and advanced manufacturing capabilities, serving customers across global markets.
Media Contact
The Media Ant | Email: marketing@themediaant.com | Website: themediaant.com
