Supersox Drives Nationwide Digital Awareness Campaign Across YouTube and Facebook with The Media Ant

FOR IMMEDIATE RELEASE

Bengaluru – March 2026

Supersox partnered with The Media Ant to execute a nationwide digital awareness campaign designed to strengthen brand visibility among young and digitally active consumers across India. The objective of the campaign was to build strong top of mind awareness for the brand through high reach video led platforms that capture daily attention and engagement from mobile first audiences.

The campaign was executed across Facebook and YouTube, two of India’s largest digital platforms, leveraging video led formats to maximize reach and frequency. With Facebook reaching over 375 million monthly active users in India and YouTube engaging nearly 491 million monthly active users, the campaign was designed to tap into large scale digital consumption patterns across the country.

Audience insights played a key role in shaping the campaign strategy. A significant portion of users on both platforms fall within the younger age brackets of 18 to 34, making them highly relevant for Supersox’s target audience. Video placements across Facebook and YouTube enabled the brand to maintain consistent presence within highly engaging content environments, ensuring repeated exposure and stronger recall among viewers.

By combining the scale of YouTube with the social engagement of Facebook, the campaign delivered broad national reach while reinforcing Supersox’s visibility among digital native consumers across India.

Speaking on the campaign, a spokesperson from The Media Ant said,
“Video continues to be one of the most powerful formats for building brand awareness at scale. By leveraging the massive reach and engagement of YouTube and Facebook, we ensured Supersox could connect with millions of consumers across India through consistent and impactful digital visibility.”

The campaign demonstrates how brands can harness large scale video platforms to build awareness and stay relevant among fast growing digital audiences.

About Supersox
Supersox is a lifestyle socks brand offering a wide range of stylish, comfortable and high quality socks designed for modern everyday wear. The brand focuses on combining comfort with contemporary designs suited for a wide variety of occasions.

Media Contact:
The Media Ant | Email: marketing@themediaant.com | Website: themediaant.com

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