The Media Ant Partners with Solar Square for Multi City Brand Awareness Campaign Across Radio, Print, OOH and Digital
FOR IMMEDIATE RELEASE
The large scale awareness campaign combined radio, outdoor, print and digital to strengthen Solar Square’s presence across high growth residential markets.
Bangalore, India – February 2026
Solar Square executed a multi platform brand awareness campaign in collaboration with The Media Ant to drive large scale visibility across key urban markets in India. The objective was to strengthen brand familiarity and position Solar Square as a trusted residential solar partner in cities witnessing rapid housing expansion.
The campaign was activated across radio, outdoor, print and digital with clearly defined roles for each medium. Radio was deployed in Lucknow to build high frequency recall in a market where strong local listenership drives trust and relatability. Outdoor created large format visibility across key city routes, helping Solar Square establish scale and physical presence.
Print and digital were activated across Nagpur, Pune, Jabalpur, Lucknow, Gwalior, Kanpur, Bhopal, Jaipur, Aurangabad, Nashik, Indore, Delhi, Bangalore, Hyderabad and Chennai. Print supported credibility and trust building in a high involvement category, while digital enabled targeted reinforcement among high intent homeowners.
Speaking on the campaign execution, a spokesperson from The Media Ant said,
“For residential solar, visibility must translate into trust. The strategy combined credibility led media with high impact formats to ensure Solar Square stayed top of mind in high growth housing markets.”
The campaign highlights the importance of integrated planning in categories where awareness and education are key to driving adoption.
About Solar Square
Solar Square is a residential solar energy company focused on accelerating rooftop solar adoption across India. The company delivers end to end solar solutions for homeowners with a focus on quality, transparency and long term service support.
Campaign Execution Creatives
Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com
