Zepto and Hirist.tech Drive High Impact Outdoor Visibility in Bengaluru with The Media Ant
Bengaluru – February 2026
Zepto and Hirist.tech partnered with The Media Ant to execute an outdoor campaign aimed at strengthening brand awareness among Bengaluru’s urban and tech savvy audiences. The campaign was strategically deployed at Marathahalli, one of the city’s busiest commercial and technology corridors, ensuring strong visibility among daily commuters and professionals.
The objective of the campaign was to drive large scale brand recall by leveraging a prominent skywalk bridge billboard at the Marathahalli junction. Known for heavy traffic flow and proximity to major tech parks and business hubs, the location ensured consistent exposure among office goers, startup professionals and young urban consumers throughout the day.
The creative execution featured both brands within a single large format display. Hirist.tech highlighted its positioning as a destination for curated tech job opportunities with messaging focused on “Tech jobs filtered to perfection,” while Zepto emphasized snack discovery and convenience with the line “Snacks filtered by scene.” The dual brand creative created a strong visual contrast while maintaining relevance for Bengaluru’s digitally connected audience.
The illuminated installation ensured strong visibility during both day and night, capturing attention during peak commute hours when traffic density at the Marathahalli intersection is at its highest. The placement allowed the campaign to benefit from longer dwell times, significantly improving brand recall among passing audiences.
Speaking on the campaign, a spokesperson from The Media Ant said,
“Marathahalli is one of Bengaluru’s most strategic advertising locations due to its high commuter density and proximity to major technology hubs. By placing Zepto and Hirist.tech on a prominent skywalk bridge format, the campaign ensured both brands achieved strong visibility among the city’s highly engaged professional audience.”
The campaign highlights how high traffic outdoor locations within technology corridors can deliver powerful awareness and recall for digital first brands.
About Zepto
Zepto is a quick commerce platform delivering groceries and everyday essentials to consumers in minutes through a technology driven supply chain and dark store network.
About Hirist.tech
Hirist.tech is a specialized technology hiring platform that connects companies with curated tech talent across roles in software development, data science, product management and engineering.
Campaign Creatives
Media Contact:
The Media Ant | Email: marketing@themediaant.com | Website: themediaant.com
