Hinduja Holdings Builds Brand Visibility Through Apartment Digital Screens in Bengaluru with The Media Ant

Bengaluru – August 2026

Reaching consumers within their everyday environments can help brands build repeated visibility beyond conventional media spaces. Hinduja Holdings partnered with The Media Ant to execute a non-traditional digital advertising campaign for their real estate properties across North Bengaluru, using digital screens installed within different apartment communities.

The campaign leveraged digital screens positioned outside apartment lifts, placing Hinduja Holdings' communication in a high-frequency residential environment. The screens carried 15-second advertisements of the brand within a 2-minute rotation, creating repeated opportunities for residents to encounter the brand during their daily movement within the community.

The use of digital screens also allowed the brand to leverage a dynamic format rather than relying solely on static residential advertising.

The campaign demonstrates how non-traditional media can help brands create repeated exposure by reaching audiences within the environments they regularly occupy.

About Hinduja Holdings

Hinduja Holdings Private Limited is a prominent real estate promoter and property development firm based in Bengaluru, Karnataka.

Media Contact:
The Media Ant
Email: marketing@themediaant.com
Website: themediaant.com

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